RVG · Perspectives

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Insights on growth systems, operations, and what it actually takes to scale.

Heads Up Before You Buy Salesforce — The Names Change, the Edition Trap Doesn’t

If you’ve worked with Salesforce for more than a couple of years, you’ve watched the same product get rebranded two or three times. Pardot is now “Marketing Cloud Account Engagement.” Data Cloud is now “Data 360” — its sixth name, by the way. And as of Dreamforce ’25, Sales Cloud…

May 6, 2026

If you’ve worked with Salesforce for more than a couple of years, you’ve watched the same product get rebranded two…

May 6, 2026

When I tell people that RVG works with both for-profit businesses and nonprofits the reaction is usually some version of…

March 31, 2026

I have sat across the table from a lot of nonprofit executive directors over the years. Smart, mission-driven, exhausted people…

March 31, 2026

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More From Perspectives

If you’ve worked with Salesforce for more than a couple of years, you’ve watched the...

May 6, 2026

When I tell people that RVG works with both for-profit businesses and nonprofits the reaction...

March 31, 2026

I have sat across the table from a lot of nonprofit executive directors over the...

March 31, 2026

I walked into a company not long ago that was convinced they had a $2.4...

March 31, 2026